Our artist development/management will help you generate a buzz, shape and define your career and publicizes your projects to reach its targeted media outlets, thus, increasing your odds for fan base building, potential sales and/or media placement. If you've been through everything you could think of and have reached a "block" in your career, even if you're just starting out, there comes a point in every artist's career where they need guidance and assisting. With a wide range of crowd sourcing and Social Media resources available today, there is no reason why you can’t fund the project you’ve always dreamed of. There's no reason why you're not investing in your career. Team up with our internet and social media experts to create a marketing plan that utilizes the reach that you already have to kickstart your music career in an innovative and professional way. Artist development IS apart of Artist Management.
Service includes:
- Goal Identification
- Long & Short Form Biography and MicroBio
- Logo Identity
- Email List Management
- Social Media Setup and Integration
- Website Creation
- One Sheet Creation
- EPK Creation
- Promotional Material Creation
- Press and PR
- Merchandising and Sales
Artist Development/Management
Artist Block Entertainent needs a consistent and strategic approach to developement provided that artists submit suitable and useable content to the liking of the company. Positioning the Artist as a strong brand helps the company to differentiate itself from other providers of performers and is aimed to give the company a long-term competitive advantage as well as client longetivity.
(1)Clear and effective management and development policy and procedures are required to:
- protect the image and reputation of the Company and Artist
- ensure the protection of the visual identity of the Company and Artist
- provide frameworks for brand and visual identity enhancement and development
- ensure a consistent approach in the application of Brand values and visual identity
- help the company staff and third party sponsors maintain a consistent, high-quality visual brand identity in target markets and the wider community
- guide the development of promotional and other material in both a textual and visual context
- protect the usage of the company and artist related Trade Marks
(2)For the purposes of this policy:
- Artist Material - is material produced by the Artist and controlled by the company or any Controlled Entity for the purposes of promoting or representing the artist, including music, photography, videos, merchandise, social media accounts, promotional items.
publications (hard copy printed material such as; prospectuses, brochures, journals, newsletters, newspapers, magazines, event publications, leaflets, stationery, direct mail, research reports)
electronic media (radio, television, film, photography, multi-media presentations, digital media files) web sites, emails, and text messages all forms of advertising corporate products
- Advertising - means information and/or images published or broadcast in any media.
- Brand - system of values, benefits, attributes, culture and personality defining and differentiating the artist.
- The artist Logo - providing by artist or produced by company
- Trade Mark - symbols, devices, names or words recognised under the provisions of the Commonwealth Trade Marks Act 1995 (as may be amended from time to time) which may be registered or unregistered and distinguish and differentiate the goods or services of one trader from others.
- Developement and management service contract minimum of 4 months
- Required signature of both parties on service agreement with termination only of agreement breach from either party or 4 month minimum completion or more.
The company Logo may not be used without prior approval from the Office of Marketing and Communication, with the exception of pre-printed stationery, official forms or pre-approved arrangements (please see Visual Identity Manual).
Property of artist may not be used without prior approval from the artist and manager/developing coach upon mutual agreement.
The development of a new artist's logos or any change an exsiting Logo must done in conjunction with and endorsed by the Office of Marketing and Communication, and approved by the assigned manager/developer coach.
Branding should not be equated with the production of logos, rather as the application of design and communication principles in the development of a visual framework that promotes a set of special characteristics that are relevant to a particular audience, while at all times remaining consistent with the overarching the artist's visual identity.
Co-branding: It is recognised that the company may seek to build partnerships or strategic alliances for the purposes of the company and artist and to enhance theartist's brand position.
Manager/coach must approve all artist material and advertising promoting the artist before publication or production. Coach or manager will review all requests for approval in a reasonable time frame, having regard for production timelines and market imperatives.
Manager may delegate authority for approval of artist's material and advertising promoting the artist to another team member/employee within the company or where such material or advertising relates to the promotion of a controlled entity, to an officer of that controlled entity.
The role of the manager/developer extends beyond positioning; it concerns itself with the delivery of the promise, including the use of marketing channels, customer service, internal communication, campus facilities, technology and other infrastructure. The company and/or manager will provide guidance on aligning the brand promise with the delivery of that promise as discussed by manager and artist.