An artist should only have to worry about their fans, music and message of their brand being present positively. Personal websites, mobile apps, YouTube channels with compelling videos, a strong social media presence, live appearances and events along with professional Public Relations help to achieve the best brand image. We take the time to get to know you as a person first and an artist second. We will craft your dream brand through language and imagery, setting you apart from others in the same genre as you.
Artists who want to grow their career require a well-defined, interesting and professional brand story that today’s audiences deman.
In order to achieve a successful reaching, artist need necessary resources in
order to project their brand to focal points. We take time to know your personality according to your like and dislikes and how you want to be seen by others. We will craft your dream brand through language and imagery, setting you apart from others in the same genre as you. In the music industry, brands often change by evolving, so the longer we work with you, the more you adapt to brand growth and changes. Even though change is involved, consistency is always key.
This service includes:
- Assisting with brand development
- Assisting in creating marketing creatives
- Involved in the process of presenting you with booking opportunities to help further promote your brand
- Brand awareness
- Sponsorship/Endorsements
- Monitoring market trends and oversees advertising and marketing activities
- Advising/consulting you on anything career or opportunity related
- Media imaging (online and offline media including minor graphic designing, video editing, site management)
- Involved in the process of presenting you with booking opportunities to help further promote your brand (and if we cannot we will need to oversee that the brand is being properly promoted)
- Promoting brand collateral
Brand Management
Artist Block Entertainent needs a consistent and strategic approach to brand management provided that artists submit suitable and useable content to the liking of the company. Positioning the Artist as a strong brand helps the company to differentiate itself from other providers of performers and is aimed to give the company a long-term competitive advantage as well as client longetivity.
(1)Clear and effective Brand and Visual Identity management policy and procedures are required to:
- protect the image and reputation of the Company and Artist
- ensure the protection of the visual identity of the Company and Artist
- provide frameworks for brand and visual identity enhancement and development
- ensure a consistent approach in the application of Brand values and visual identity
- help the company staff and third party sponsors maintain a consistent, high-quality visual brand identity in target markets and the wider community
- guide the development of promotional and other material in both a textual and visual context
- protect the usage of the company and artist related Trade Marks
(2)For the purposes of this policy:
- Artist Material - is material produced by the Artist and controlled by the company or any Controlled Entity for the purposes of promoting or representing the artist, including music, photography, videos, merchandise, social media accounts, promotional items.
publications (hard copy printed material such as; prospectuses, brochures, journals, newsletters, newspapers, magazines, event publications, leaflets, stationery, direct mail, research reports)
electronic media (radio, television, film, photography, multi-media presentations, digital media files) web sites, emails, and text messages all forms of advertising corporate products
- Advertising - means information and/or images published or broadcast in any media.
- Brand - system of values, benefits, attributes, culture and personality defining and differentiating the artist.
- The artist Logo - providing by artist or produced by company
- Trade Mark - symbols, devices, names or words recognised under the provisions of the Commonwealth Trade Marks Act 1995 (as may be amended from time to time) which may be registered or unregistered and distinguish and differentiate the goods or services of one trader from others.
- Brand management service contract minimum of 3 months
- Required signature of both parties on service agreement with termination only of agreement breach from either party or 3 month minimum completion or more.
The company Logo may not be used without prior approval from the Office of Marketing and Communication, with the exception of pre-printed stationery, official forms or pre-approved arrangements (please see Visual Identity Manual).
Property of artist may not be used without prior approval from the artist and brand manager upon mutual agreement.
The development of a new artist's logos or any change an exsiting Logo must done in conjunction with and endorsed by the Office of Marketing and Communication, and approved by the assigned brand manager.
Branding should not be equated with the production of logos, rather as the application of design and communication principles in the development of a visual framework that promotes a set of special characteristics that are relevant to a particular audience, while at all times remaining consistent with the overarching the artist's visual identity.
Co-branding: It is recognised that the company may seek to build partnerships or strategic alliances for the purposes of the company and artist and to enhance theartist's brand position.
Brand manager must approve all University material and advertising promoting the artist before publication or production. Brand manager will review all requests for approval in a reasonable time frame, having regard for production timelines and market imperatives.
Brand manager may delegate authority for approval of artist's material and advertising promoting the artist to another team member/employee within the company or where such material or advertising relates to the promotion of a controlled entity, to an officer of that controlled entity.
The role of the Brand manager extends beyond positioning; it concerns itself with the delivery of the promise, including the use of marketing channels, customer service, internal communication, campus facilities, technology and other infrastructure. The company and/or brand manager will provide guidance on aligning the brand promise with the delivery of that promise as discussed by manager and artist.